During my time with MINI Takes the States, one of the aspects of it that seemed to get lost among all of the fun and excitement was the fact that what we were doing was actually doing some good. The entire point of MINI Takes the States is to raise money for Feeding America, a network of over 200 food banks that provides food to over 46-million people that need it. All of the proceeds from MTTS goes to Feeding America and those proceeds helped raise one-million meals.
Over the course of the entire rally, more than 3,600 MINI owners took part, when combining all of the legs of the trip, with more than 1,000 MINI owners on the road at any given day.
“To see more than 3,000 MINI owners and over 1,000 MINI models from across our product line at the MTTS 2018 finale was both amazing and inspiring for me and all the MINI employees on-site for the event,” said Thomas Felbermair, Vice President MINI Americas Region. “We are also very proud of the MINI community for their efforts to support Feeding America to get healthy food to Americans in need.”
So not only did we have a ton of fun and some truly great experiences, we helped contribute to a great charity and cause. It also shows how so many people from so many different walks of life, backgrounds and parts of the country can come together for their love of the MINI brand and to genuinely help people along the way. One of our sources at MINI told us that the symbolism of having two legs of the trip, starting at either end of the country, meeting in the middle is not lost on the people at MINI. MINI Takes the States brings people together, both figuratively and literally, and it helps a good cause as well. If you own a MINI and you’ve yet to take part, we highly suggest it in 2020.