This year’s Goodwood Festival of Speed will bring, as usual, the crème de la crème of the automotive world together, including British brands, of course, like MINI. Yesterday BMW told us what they have in store for this edition and it is now time to take a look at what MINI will do, the British brand announcing two UK premieres for the event: the first time Brits get to see the MINI Electric concept on home ground and the first showing of the MINI John Cooper Works GP Concept.

Elsewhere on the MINI stand will be the current line up including; MINI 5-Door Hatch, MINI Convertible, MINI Clubman and MINI Countryman. The four models will sit within their own mood worlds, demonstrating their own personalities and characteristics. To celebrate the UK debut of the Electric Concept, MINI is inviting guests to put their energy to the test using the MINI Electric interactive dance floor which will convert their movements into visualizations with a live DJ to keep the energy flowing.

MINI owners will be treated to rest and relaxation in the MINI Owners Lounge with free drinks, mobile phone charging stations and somewhere to unwind during the Festival. Simply show your MINI key fob (BMW and Rolls Royce key fobs will also be accepted) to gain entry to the Lounge on the top floor of the MINI stand. Also on the stand, MINI will also be offering leather key ring engraving in either silver or gold, for those wishing to personalize their set of keys.

For the first time at Goodwood, MINI will be offering complimentary male grooming experiences courtesy of Murdock London. The London-based barbers are expert groomers and will be on the MINI stand across the duration of the festival. Joining the action on the stand will be MINI UK Ambassador and racing legend Paddy Hopkirk, who will be available on Saturday 14th July to meet the public and sign autographs. Goodwood Festival of Speeds runs from Thursday 12th July to Sunday 15th July 2018.