The new BMW M5 is getting its first commercials aired these days as the first cars are getting delivered across the country. It’s not like the new M monster needs any more marketing since everyone is interested in it already with plenty of press covering every aspect of it. However, when it comes to publicity, the more the better as it can’t but help with sales figures and it seems like the one ad we’re looking into here is doing things the right way.
First of all, it moves away from showing the usual mid-life successful business man behind the wheel and switches things around a bit. This time, we’re looking at what seems to be ‘Mom’s M5’ if we’re to judge things by the car’s license plates. Furthermore, ‘Mom’ knows her stuff since the Alpine White car was also fitted with the full M Performance catalogue of parts, from the front bumper to the rear and even the sides.
Then there’s the fact that there are two hidden messages carefully placed in the footage, as a throwback to older M cars. The kid in the video is playing around with a toy BMW E60 M5, the purist’s dream as I like to call it. Then, as the new M5 pulls into the driveway, another M5 is seemingly portrayed waiting patiently in the garage. It’s a beautiful E39 M5 and I’m guessing that would be ‘Dad’s M5’?
Nonetheless, the short clip does show that BMW didn’t forget about its history and about the iconic models it brought out over the years. Today we’re dealing with turbocharged V8 engines but back in the day atmospheric mills were the way to go. One interesting question does arise though: why wasn’t the F10 model featured?
Because no one feels anything about the F10
Why would they include an F10 ? the G90 is just a newer iteration of the F10 M5. Basically the same engine, and chassis plus AWD and automatic transmission, duh!
It’s F90 ;) G30 is regular 5er
Because F10 wasn’t special. It was good but it was the weakest of them all. E39 and E60 are legendary
All M5s are special. It’s so obvious that you have never owned one based on your comments.
I’m just under 18 and I only know a guy with E60 M5(that sound is just gorgeous), had few rides in E39s(528 and 530) and one in an E46 diesel(320d). Why I said so? Because F10 seemed to have too much power(or rather, torque) and it was hard to launch. As an M car I know it must handle great and it must bring a lot of joy to the driver, but as you said, all M cars do so, that’s when I was saying it’s not special, I meant it’s not as great as E60 or E39(IMO) but I’m looking forward to having a drive in one if I’ll have an opportunity. For me personally, just give me manual coupe silver grey M3 E46 ;) my dream car ;)
I owned the E34, E39 M5 for six yrs and E60 M5 for seven yrs. F10 M5 since 2014 and waiting for F90 M5 comp. What people fail to realize how well BMW M stays true to the formula. No M car is perfect but pretty damn close. When I had my E39 M5, I swore I would not own the ugly bangled E60 M5 ever but I got my sapphire SMG beast, I fell in love with it. When the F10 M5 came out same thing, I said the same to my wife, this new F10 M5 is too fat and has no V10 but I ate my words again when I finally got a an F10 M5 comp. Next will be the F90 M5 but no hate this time, just looking forward to it. I’m biased yes but for good reason, trust me, they are all great.
Lucky you ;) I’m planning to get my E46 in like 4 5 years from now, by working hard and long then I’m going to drive to Switzerland(they have really nice examples there) and buy my first M car and then I’d love to buy F10(just straight six, I don’t think I’ll be able to afford M5, maybe E60 M5, that’s an option for sure). E46 I’ll want to keep, it’s considered as one of the best M cars ever made and then I’d like to own few others as well ;) maybe M2 or M4 F82, who knows ;) enjoy your cars man and keep em in a good shape!
I agree, all M5’s are special. Here are some performance facts. They are all legendary in my opinion. Can’t wait to get into the F90 M5 :)
Verified Ring time:
F90 M5 – No official times have been posted
F10 M5 – 7min 55sec
E60 M5 – 8min 13 sec
E39 M5 – 8min 28 sec
E34 M5 – 8min 45 sec
E28 M5 – n/a
0-60mph and 1/4 mile times (C&D not BMW manufacturer data)
F90 M5 – 2.8sec 10.9sec @129
F10 M5 – 3.7sec 11.7sec @122
E60 M5 – 4.1sec 12.1sec @116
E39 M5 – 4.6sec 13.1sec @110
E34 M5 – 5.6sec 13.8sec @104
E28 M5 – 6.1sec 14.1sec @99