Harald Krüger, Chairman of the Board of Management of BMW AG, gave selected press a sneak preview in Munich of upcoming BMW products while sharing more on the brand’s future strategy. The focus was once again on the electric strategy which will deliver 25 electrified models, including 12 fully-electric cars, by 2025.
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But the biggest news of the press conference revolved around the confirmation of potential future models. As we reported a few weeks ago, BMW has secured the trademarks for several electric or plug-in hybrid vehicles.
“Our i story enters the next round,” Krüger says. “Going forward, all electrified BMW models will be under the BMW i brand. And I can tell you one more thing: We have not only secured the naming rights for BMW i – from i1 to i9. We also hold the rights for BMW X – from iX1 to iX9.”
The new trademark filling doesn’t necessarily translate into actual products since BMW has been particularly active in securing possible names for future models. For example, in 2010, it applied for the following trademarks: i1, i2, i3, i4, i5, i6, i7, i8 and i9. Only the i3 and i8 saw the day of light.
But what the statement does instead is shed some light on the product roadmap that Munich has in mind in the next decade.