BMW CEO confirms trademarks for i1-i9 and iX1 to iX9

News | December 4th, 2017 by 9
BMW i5 rendering 750x500

Harald Krüger, Chairman of the Board of Management of BMW AG, gave selected press a sneak preview in Munich of upcoming BMW products while sharing more on the brand’s future strategy. The focus was once again on the electric strategy which will deliver 25 electrified models, including 12 fully-electric cars, by 2025.

In 2019 an all-electric MINI will come to market, followed by the battery-electric version of the X3 in 2020 and iNEXT in 2021.

bmw i5 rendering 2 750x500

But the biggest news of the press conference revolved around the confirmation of potential future models. As we reported a few weeks ago, BMW has secured the trademarks for several electric or plug-in hybrid vehicles.

“Our i story enters the next round,” Krüger says. “Going forward, all electrified BMW models will be under the BMW i brand. And I can tell you one more thing: We have not only secured the naming rights for BMW i – from i1 to i9. We also hold the rights for BMW X – from iX1 to iX9.”

The new trademark filling doesn’t necessarily translate into actual products since BMW has been particularly active in securing possible names for future models. For example, in 2010, it applied for the following trademarks: i1, i2, i3, i4, i5, i6, i7, i8 and i9. Only the i3 and i8 saw the day of light.

But what the statement does instead is shed some light on the product roadmap that Munich has in mind in the next decade.

9 responses to “BMW CEO confirms trademarks for i1-i9 and iX1 to iX9”

  1. Evan Strait says:

    They’re spreading themselves too thin… My parents (particularly my mom) are not impressed with anything BMW as of late, and I tend to agree with them. There are a few exceptions, like the new X3 and the new 5 series, but the F30 3 series still hasn’t grown on me, and the new X2 is a freak of nature that doesn’t really have a purpose in the lineup besides filling the X1 – X3 gap. The Gran Turismo’s are ugly and I think it was a mistake to turn the new 6 series into a GT rather than just a Gran Coupe (which is much more attractive). BMW’s soul died with the E46 and the E39.

  2. fathornyblackandjoe says:

    Well, they better have a whole new design team ready, or what’s the point?

  3. fathornyblackandjoe says:

    Also…so if all BEVs will be under the i brand, then what happens when ICEs go away…? For all the talk about how critical and strategic that electrification is for the future, this product / branding strategy doesn’t seem very forward-thinking.

    • disqus_qIG7IeaME3 says:

      If you read this blog, u would know BMW have added many new people to their team, already reflected in Z4, X7, 8 Series Concepts. BMW have announced BEV 3 Series, X3, MINI – they r covering all bases.

  4. Pictor says:

    Still vaporware. That’s been the theme from the recent auto shows. Unless you’re excited about the X2 then it seems everything being talked about are cars that are due in 2022+ or cars that look like last years model (including new models). A lot will happen in 4 years. And I realize that it’s not just BMW, all the German brands seem to be playing the same game.

  5. […] a four-door coupe that’s bigger than the i4 could happen in the future and the fact that BMW reserved the i6 nameplate also works in favor of this report, but for now, we remain skeptical. Rest assured, if we hear […]

  6. […] a four-door coupe that’s bigger than the i4 could happen in the future and the fact that BMW reserved the i6 nameplate also works in favor of this report, but for now, we remain skeptical. Rest assured, if we hear […]

  7. […] a four-door coupe that’s bigger than the i4 could happen in the future and the fact that BMW reserved the i6 nameplate also works in favor of this report, but for now, we remain skeptical. Rest assured, if we hear […]

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