At the 2017 Detroit Auto Show, BMWBLOG sat down with Matthew Mostafaei, Senior Product Manager M Performance Parts, to discuss BMW’s current offerings.
Late last year, at the SEMA tuning show, BMW displayed the BMW M2 Safety Car, a BMW M3, a BMW X5, a BMW 340i finished in Alpine White with numerous M Performance Parts. Additionally, BMW introduced a BMW Individual 740e xDrive iPerformance and finished in BMW Individual Frozen Black Metallic featuring M Performance Parts.
A BMW M Performance rear wing also made its world premiere at the 2016 SEMA Show, along with a M Performance light alloy wheel and an M Performance Power & Sound Kit which enhances both performance and sound.
In Detroit, BMW also showcased a 440i Convertible, painted in the unique BMW Individual Smoked Topaz color and featuring a wide variety of exterior and interior M Performance Parts.
The video below outlines all these offerings and how the market reacted to the new parts.