BMW scored two category wins in the inaugural JD Power Tech Experience Index Study (TXI) for the 2016 BMW 2 Series and BMW 4 Series. The TXI Study measures the driver’s experience, usage, and interaction with driver centric vehicle technology in the first 90 days of ownership. The awards were presented in Las Vegas at CES 2017 to Klaus Froehlich, Board Member for Research & Development at the BMW Group and Hildegard Wortmann, Senior Vice President for the BMW Brand.
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The JD Power Tech Experience Index Study reflects customer experience with 35 technologies grouped in six categories:
- Entertainment & Connectivity
- Comfort & Convenience
- Collision Protection
- Driving Assistance
- Smartphone Mirroring
The BMW brand placed second overall and took two of three awards in the premium segment. The 2016 BMW 2 Series won in the Best Small Premium category while the BMW 4 Series won for Best Premium Compact. The BMW brand’s strong finish in the inaugural TXI Study is an acknowledgement by customers of the company’s commitment to being on the cutting edge of connectivity, infotainment and driver assistance systems.
BMW will show at CES 2017 that it continues to be on the forefront of this development. The BMW i Inside Future sculpture focuses on the opportunities and challenges presented by fully automated driving. BMW HoloActive Touch fuses the advantages of the BMW Head-Up Display, BMW gesture control and intuitive touchscreen functionality with revolutionary technology to create a completely new kind of user interface for the vehicle interior of the future.