In the garages at Mazda Raceway Laguna Seca, Michelin marked its 25th overall win at the famed 24 Hours of Le Mans with an interactive digital garage featuring each of the 25 winning cars since the first race in 1923.

This past weekend, attendees were able to engage with the virtual vehicles to unlock information regarding the year of the victory, make and model, drivers, and key statistics such as laps completed and average speed. Furthermore, Michelin displayed the latest winner of the famed race: a Porsche 919 Hybrid LMP1.


To learn more about the innovative display, we spent some time talking to Johnny Valencia, Michelin Community and Influencer Manager. Valencia explained to us the idea behind this project while showcasing how the technology works.