BMW UK will be the first to offer BMW Individual colors for the BMW i8 hybrid sportscar. When BMW launched the i8 in 2014, the beautiful hybrid was only offered with a choice of three colors and no option to pay extra for a special paint job.
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BMW’s new Individual color collection will be priced upwards of £5,495 in the UK where it will include Java Green, Speed Yellow, Solar Orange, Twilight Purple Pearl, Frozen Grey, Frozen Black, San Marino Blue and Grigio Telesto Pearl, among others.
A variety of finishes are available including non-metallic, metallic or Xirallic, which uses a mixture of synthetic mica or aluminum flakes to produce scintillating effects.
Commenting on the i8 BMW Individual Exterior Paint Program, Richard Hudson, Sales Director for BMW UK, said: “The BMW i8 embodies the accomplished vision of a modern and sustainable sports car. The new paintwork colors not only complement the BMW i8s emotive styling and design, they also work harmoniously with the BMW i brand and provide customers with exclusive personalized options.”
BMW announcing this new Individual paint program for the i8 is boosted by early-orders success for the Protonic Red limited edition model, which is exclusive to the UK.
It remains to be seen if other markets will follow suit.