Spec Comparison: Audi S8 Plus vs BMW M760Li xDrive

7 Series | February 18th, 2016 by 13
Audi S8 Plus vs BMW M760Li3 750x500

When Audi announced its extra powerful “Plus” variant of the Audi S8, we thought it was the meanest, baddest and most powerful big luxury sedan …

When Audi announced its extra powerful “Plus” variant of the Audi S8, we thought it was the meanest, baddest and most powerful big luxury sedan on the market. Pushing 605 hp, from its 4.0 liter twin-turbocharged TFSI V8, and capable of 0-60 mph in the high three-second range, the Audi S8 is a leather-lined missile, capable of taking down even Mercedes-AMG’s S63. However, BMW now has a player in this game and is using it to aim straight at the Audi S8 Plus, the BMW M760Li xDrive.

BMW’s previous-generation 7 Series wasn’t up to par with the current-gen Audi A8. It was a bit older and its chassis and technology was and felt dated. However, Audi’s Bavarian neighbors have developed a new 7 Series, based on BMW’s new scalable architecture, that is properly fantastic. And to bring its 7 Series up to Audi S8 Plus level, BMW created the M760Li xDrive.

The BMW M760Li xDrive is considered an M Performance model, much like its younger siblings, the M235i and X4 M40i, so it isn’t a proper M car. However, that doesn’t take away from its specs and performance. The BMW M760Li packs an engine that dwarfs the Audi S8 Plus’, a massive 6.6 liter twin-turbocharged V12 that pushes a claimed 600 hp and 590 lb-ft of torque. Though, we estimate that those figures are extremely conservative, as the Alpina B7 pushes the exact same power outputs from a 4.4 liter twin-turbo V8 and BMW might not want to upstage its fellow Alpina brand. The BMW M760Li xDrive is capable of getting from 0-60 in a claimed 3.9 seconds, which also sounds rather conservative.

audi s8 plus vs bmw m760li interior 1024x512

Putting the two up against each other is interesting. They’re both similar in size and weight. The standard 7 Series is a bit lighter than the A8, as it’s much newer and has fancy new Carbon Core chassis technology, but the M760Li’s monster V12 adds a significant amount of weight. Both are incredibly powerful and put out around the same amount of power, as claimed at least. So it will be interesting to see how the two pair up on the road if anyone can ever get them together.

In terms of luxuries and technology, the M760Li seems to have the S8 Plus beat again, however. This is mostly just a product of being much newer, as the 7 Series just debuted late last year and the current A8 has been around since 2009. Having said that, though, the S8 Plus’ interior is still a wonderful place to spend some time. The leather is beautiful and the contrast red stitching is fantastic looking. The build quality, fit and finish as well as the materials are all top-notch and would be welcome even in something more upscale, like a Bentley. But the BMW M760Li still has it beat.

audi s8 plus vs bmw m760li backseat 1024x512

The BMW’s tech is far more advanced, having Gesture Control, remote parking technology and one of the most technology-filled rear seats we’ve ever seen. BMW didn’t mess around with this interior, it’s the real deal. Similarly to the S8 Plus, the interior of the M760Li would still feel at home in something wearing a much larger price tag, as the materials are superb and the fit and finish is outstanding. Plus the design is a bit fresher, having not even been released yet.

Pack all of that interior luxury and tech and the BMW M760Li will be a very tough car to beat. But if there’s a car on the road that can do it for around the same price, the Audi S8 Plus could be that car. We can’t wait to see these two go head to head on the road.

[Source: QuattroDaily]

13 responses to “Spec Comparison: Audi S8 Plus vs BMW M760Li xDrive”

  1. rennsport4.4TV8 says:

    Sorry, but the S8 is the choice for me here. Even just on looks if you put the performance to the side.

    • Icebreakerr says:

      audi is ugly

    • FilipMPower says:

      Really? This suprises me as in my opinion the BMW is better in every way. To me the Audi looks like a brick and the interior looks outdated in direct comparison to the 7. Oh well, I guess you couldnt go wrong with either. But Im sure that the Bimmer rides smoother, feels more powerful and at the same time is more sporty.

      • pc111 says:

        A car you haven’t driven is superior to another car you haven’t driven in every way? Uh huh. Test drive both cars, buy the one you like. Audi has a refresh coming next year, so probably not the best timing for them on a head to head comparison.

        • FilipMPower says:

          Yeah I agree the Audi shouldn’t be used as comparison as the new one is coming, but I think it is clear that the BMW is better dynamically, seeing that the base 7 series is more sporty than the base A8.

  2. JRobUSC says:

    BMW’s stated 0-62mph time for the M760 is 3.9s, so the 0-60 time isn’t going to be 4.3s. You should correct the article.

  3. Tony Davis-Coyle says:

    I’m not sure I’d have pitched the BMW 760 against the Audi S8 Plus. Different cars, in my opinion, aimed at slightly different markets. Perhaps if the BMW had been compared to the W12 then it would have been a more appropriate comparison?

    As others have said, the Audi is essentially 8 years old now, so not a great time for comparisons…let’s see what the next generation brings later this year :D

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