The first Rolls-Royce Dawn delivery in North America will go to American collector Julian Movsesian. In the Naples Winter Wine Festival, Movsesian paid $750,000 to take delivery in April of this first Dawn unit.

The base price for the Rolls-Royce Dawn is set at around $400,000, but the proceeds from the auction will go to a good cause – Naples Children & Education Foundation which supports the lives of needy children.

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The luxury convertible is refined by the Rolls-Royce Bespoke division and of course also bears a plaque that it identifies as “Build No.1 for Dawn in North America”.

The newest addition to the Rolls luxury family is based on the Ghost and Wraith, and it’s described by Rolls as “the sexiest Rolls-Royce ever built.” The company is paying homage to the Silver Dawn — a name applied to 28 vehicles from 1950 to 1954 — with the introduction of the Rolls-Royce Dawn convertible.

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Even though it’s based on the sporty coupe Wraith, it uses the engine from the Ghost model – a 6.6 liter V12 TwinTurbo delivering 563 horsepower and 575 pound-foot of torque. The top speed is limited to 155 miles per hour. The Dawn can go from 0 to 160 in 4.9 seconds. Combined fuel economy in the city and highway is 19.9 miles per gallon.

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Rolls Royce Dawn is “the quietest open-top car ever made,” the company said. The roof can be operated “in total silence” in 22 seconds at up to 50 km/h, or about 31mph.

The car is 17.3 feet long, 6.4 feet wide and 4.9 feet high with a wheelbase of 10.2 feet.

The Dawn’s first model year is already sold out.