BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on October 24.

Starting at 12pm local time today, Uber users in New York, NY; Miami, FL; Los Angeles, CA and Chicago, IL will have the opportunity to receive a complimentary ride from a BMW Product Specialist to a destination of their choice in the brand new BMW 7 Series. On Saturday, October 17 and Sunday, October 18, prospective 7 Series customers in those same markets were able to test-drive the new 7 Series on-demand through the Uber app.


“With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch,” said Jason Chan, 6 & 7 Series Product Manager for BMW of North America.

“We couldn’t think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience,” said Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing at Uber.

Users can input the following codes in the app: NYC Promo Code – 7SERIESNYC, Chicago Promo Code – 7SERIESCHI, LA Promo Code – 7SERIESLA,  Miami Promo Code – 7SERIESMIA


The 2016 BMW 7 Series will arrive in the US showrooms with the 740i and 750i models. The MSRP for the BMW 740i will be $81,300 and the BMW 750i xDrive will be $97,400 (prices do not include Destination and Handling).

The 750Li is fitted with a revised 4.4 liter TwinPower twin-turbocharged V8, with the turbos mounted in between the v-shaped cylinder bank, and will develop 445 horsepower and 480 lb-ft of torque which will be available at 1,800 rpm. The 740i has an all-new 3.0 liter TwinPower straight-six engine, developing 320 horsepower, a 20 horsepower increase over the previous 7er’s I6.

In the U.S., BMW offers the 7 Series with the following exterior colors: Alpine White, Jet Black, Carbon Black Metallic, Black Sapphire Black, Cashmere Silver Metallic, Glacier Silver Metallic, Imperial Blue Metallic, Dark Graphite Metallic, Mineral White Metallic, Singapore Gray Metallic, Jatoba Brown Metallic, Magellan Gray Metallic and Arctic Gray Metallic.

The following packages are also offered to U.S. customers: Autobahn Package, Cold Weather Package, Driver Assistance Package, Executive Package, Interior Design Package, Luxury Rear Seating Package, M Sport Package and Rear Executive Lounge Seating Package. These are likely the most packages ever offered for a BMW.

In the wheels department, BMW customers can choose from a combination of 18, 19 and 20 inch wheels.