Uber

There’s been a lot of speculation lately about what will become of the joint ventures set up by BMW, in collaboration with Daimler, in a couple of key segments related to mobility. Most recently it…

Not long ago, German news outlets reported that BMW and Daimler are looking to sell some of their joint-venture businesses. Number one on the selling block was the most valuable of them all, the FreeNow…

BMW and its main rival from Germany, Daimler, decided to join forces a while back and develop some alternatives to more traditional ways of getting around town. Along with three other companies, the two giants…

BMW’s DriveNow car-sharing service halted operations in Stockholm after failing to attract enough interest from residents, according to Bloomberg. In a statement, BMW said that the number of customers was lower than expected, while the…

When you typically hear about the kinds of cars that tech giants or celebrities drive, it’s usually things like Ferraris, Porsches, Lamborghinis and other various exotics. If there’s a BMW or two in the mix,…

BMW board member Peter Schwarzenbauer told Germany’s Spiegel Online that he could envisage expanding its DriveNow car-sharing operation to include a ride-sharing element which will compete with the likes of Uber and Lyft. Schwarzenbauer didn’t…

BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on…