One of the most successful facelifts in the history of the brand is being introduced today in a funky and young launch film.

Aimed at young demographic, the BMW 1 Series launch film emphasizes the lifestyle of a 1er driver: fun, flashy and …techno.

Offered in both three and five door variants, the 2015 BMW 1 Series facelift will be unveiled in March at the Geneva Motor Show, followed two weeks later by the market launch in Europe. Unfortunately BMW is still not bringing the small hot hatch to the U.S., so those of here on this side of the pond will just have to rent one in our next European vacation.

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The newly unveiled LCI has taken everyone by surprise. Contrary to what we have seen in BMW facelifts before, the Bavarians have decided to go all-in with this refresh. Moving away from small and subtle touches, like we’ve seen on the recently unveiled 6 Series, the talented design team reporting to Karim Habib and Adrian van Hooydonk have given the 1 Series quite a facelift.

BMW designers have done extensive work on the car’s lights and front fascia, where now the larger air intakes dominate the road.

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READ ALSO: Photo comparison BMW 1 Series Facelift vs. previous model

The sporty compact hatch builds atop the success of the somewhat controversial pre-facelifted model and comes to market to challenge the likes of Audi A3 and Mercedes-Benz A-Class.