The BMW 3 Series looks to be getting some more competition. This time, though, it’ll be a completely new kind of competition – the electric kind.
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Tesla’s CEO and Founder, the always entertaining Elon Musk, has officially announced the Tesla Model 3. Musk must mean business if he’s naming his new car after the 3 Series. No set to come out for a while, as Tesla is still working on the Model X, the Model 3 should hit the 3 Series where it’s most vulnerable: its price.
The BMW 3 Series starts at $32,950. That’s a bit steep for a base model 3 Series with less than 200 hp and manually adjustable seats. The Tesla Model 3, however, is set to start at $35,000.
That’s higher than the 3 Series until you factor in the federally mandated incentives for buying an electric car, which are $7,500. So take the $35,000 starting price, subtract $7,500 and you’re left with $27,500. That’s the price of a well-equipped VW GTI and the Model 3 is all electric, has more luxury features, will probably be faster and far more reliable. If Tesla can deliver on that price promise, the Model 3 will be an incredible deal.
The Model 3 will also, most likely, be fantastic. The Model S is one of the most incredible cars on the road and that was Musk’s first real shot at a production car (the Roadster doesn’t really count, was basically just an electrified Lotus). Being that he will have more experience after making both the Model S and X, the 3 should be phenomenal.
“[The Model 3] will be way different from any other car on the road,” says Musk. But, “in a way that’s really useful and just doesn’t feel like a weird-mobile.” said Musk.
He’s probably the only CEO in the world who can use the term “weird-mobile” and still be taken seriously. He also states that the Model 3 will be 20 percent smaller than the Model S and will come with most of the Model S’ features as standard. Which is impressive, given the Model S starts at twice the projected price of the Model 3.
I have no doubt Musk will deliver on his promise of an exceptional Model 3 and an exceptional price. He’s a determined man who lets nothing get in his way. He has his own space program, that says enough about his determination.
BMW better get ready for the Model 3 because Musk and Tesla mean business. If BMW wants to stay competitive when the Model 3 comes out, they better have some sort of hybrid, performance 3 Series, at least, up their sleeve.
Maybe put some i8-level technology in the 3 Series and then BMW would have something to fire back at Musk.