BMW has poached a high-level executive from the Jaguar Land Rover brand. The former European Director of Jaguar Land Rover Bernhard Kuhnt leaves the British for BMW Group in Munich.

According to Automotive Woche, Bernhard Kuhnt takes a leading role in sales at BMW. Rumor has it that Kuhnt is the new Sales Director of BMW Germany, but an official confirmation of his new position has yet to be released.

Kuhnt worked for Jaguar Land Rover since 2009 and before that he spent 15 years in the world of Mercedes-Benz.The premium market is familiar to the 47-year old executive.

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Bernhard Kuhnt will continue to be at Jaguar Land Rover until the end of February, therefore he will most likely begin his new adventure in Munich on March 1st at the earliest.