BMW is becoming more aggressive with their incentive programs. After falling behind Mercedes-Benz in U.S. premium sales, the Munich-based automaker is launching a new incentive that will allow lease customers to have up to three payments waved.
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The offers are being sent to current lease owners of most of the vehicles in its 2010 model-year lineup and applies to new or certified-used BMWs. The program runs through BMW Financial Services, and ends on October 31, 2012.
BMW FS introduced a similar deal last year and it is considered common practice in the industry.
Eligible models for BMW’s lease pull-ahead program include the 1 Series and 3 Series sedans, 5 Series, 6 Series and 7 Series cars. The X3, X5 and X6 sport-utility vehicles also qualify. Models not eligible include M versions and 3 Series coupes and convertibles.
Just this past July, BMW FS ran another promotion called Specialty Demo Allowance offering total payments ranging from $2,500 for some 2012 5 Series models to $7,000 for the 2012 7 Series. The new F30 3 Series was included in the pool for August as well.
Overall, BMW has reduced incentives by 4.8 percent so far this year to $3,418 a vehicle.
BMW and Mercedes continue their race for the best selling premium brand in the United States and new aggressive incentives are expected from the Stuttgart-based automaker as we approach the end of the year.