It must not be a very tough job to market M cars. They excite anyone with a pulse within a 300 foot radius. Just the letter M is enough to get most car enthusiasts excited. Still, Thomas Schemera, Marketing Director for BMW M keeps a busy schedule, making sure the world is well aware of M’s latest activities and products.
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Mr Schemera took the time to sit down with us at the 2012 NYIAS on the show floor, not far from two important new M cars. Click the audio clip to enjoy BMWBLOG’s conversation with the man behind BMW M marketing.
Click on the PLAY button below:[audio:http://dl.dropbox.com/u/3252835/STE-000%201.mp3]