It must not be a very tough job to market M cars. They excite anyone with a pulse within a 300 foot radius. Just the letter M is enough to get most car enthusiasts excited. Still, Thomas Schemera, Marketing Director for BMW M keeps a busy schedule, making sure the world is well aware of M’s latest activities and products.

Mr Schemera took the time to sit down with us at the 2012 NYIAS on the show floor, not far from two important new M cars. Click the audio clip to enjoy BMWBLOG’s conversation with the man behind BMW M marketing.

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Click on the PLAY button below: