In 24 hours, the 2011 sales race between BMW and Mercedes will declare a winner, but the outcome is far from being predictable. Through November, Mercedes-Benz seemed to have a safe lead, but according to the sales statistics for Mercedes-Benz, the year-to-date numbers included nearly 15,000 Sprinter vans. Without these vehicles, that don’t count towards luxury car sales, BMW had a slight lead: 221,073 vs. 219,491, or 1,582 units more for BMW.
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It is worth pointing out that these numbers do not include the Smart or Maybach brands, or BMW’s MINI and Rolls Royce brands.
In November, Mercedes-Benz topped BMW by more than 5,000 vehicle sales in the U.S., the second month in a row that Stuttgart-based automaker took the win for the most luxury sales. Year-to-date, bot companies’ sales rose 12 percent.
As an interesting tidbit, the top selling models from Mercedes were the facelifted C-Class and E-Class models. Sales rose 47 percent to 26,796 in November. C-Class sales in November more than doubled to 8,358 from 3,930, while the 3 Series sales account for 7,568 units.
So who will get the bragging rights? Stay tuned for a new analysis on the global car luxury sales for 2011.