BMW Individual, the most exclusive way to drive a BMW, is now also available as an interactive experience on the iPad. An innovative user interface allows you to navigate through chapters that describe the premium BMW Individual range in detail.

The wealth of customization options leaves you plenty of room for new inspiration, allowing you to realize your dream of the perfect automobile.


– Interactive presentation that will surprise and delight you again and again.

– Fascinating and very realistic depiction of colours and materials.

– BMW Individual Visualiser.

– Image gallery: BMW Individual Manufactory.

Download from App Store