As Dr. Kay Segler pointed out to us, the new BMW 1 Series M Coupe is a car built and designed for enthusiasts. In our opinion, the 1M represents a turning point for the M Division and future M models would nothing less but exciting, spectacular, fun and Ultimate Driving Machines.

Under the command of Dr. Segler, social and new media, enthusiasts and BMW fans, play an important role in the M strategy, so it is not surprisingly that BMW has just decided to offer the opportunity to drive the new BMW 1M. Twelve lucky fans would get some seat time with the 1M, all BMW’s expense.

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“We promised that with a little bit of luck you could have the opportunity to be one of the first to drive the BMW 1 Series M Coupé.

bmw-1-series-m-coupe-driveThe time has finally come: twelve interest parties who have registered on will have the chance to drive a prototype of the BMW 1 Series M Coupé themselves on 18 November 2010. Participants will arrive on 17 November 2010, and depart again on 19 November 2010. The event will be held in Germany. BMW will cover all costs for participants at the event itself. If you are traveling from outside Germany, we will book a flight for you.

Please click the link below and send us a photo of yourself and briefly explain why you should be one of first people to have an opportunity to drive the BMW 1 Series M Coupé. Please let us know your size (S,M,L,XL,XXL) as all participants will receive a special outfit from us. You should speak English because the event will mostly be held in English to cater for our international guests

Got the time? Then click on the following link, but before register at Closed Room

I would like to be one of the twelve participants.

Please note that filming and the taking of photographs is prohibited during those parts of the event held on BMW company premises. However we shall, of course, document the event for you and all other interested parties with photos and videos, which we will place online after the event.”