Press Release: There are surprises for adults and children alike – from Snow Racer sleds to USB sticks, from watches to back packs. The extensive BMW Lifestyle Collection includes gift ideas for both young and old, and it’s available at selected BMW dealerships and on the Internet at

Hot on the slopes: the BMW Snow Racer.

Every child who finds this speedster under their Christmas tree will hope that winter never comes to an end. The BMW Snow Racer,with its smooth, replaceable metal runners, is pure winter joy. The sporty sled isn’t just quick off the mark and a stunner on the slopes – it also offers safe fun in the snow. Its precise steering mechanism with suspension soaks up small bumps as you go and the non-slip wheel, which has a limited steering lock, prevents overly risky manoeuvres. An ergonomic seat and broad runners where kids can place their feet ensure a stable sitting position. And the horn on the steering wheel means that you can warn Sunday strollers to get out of the way.


This combination of fun, safety, and high-quality materials (the BMW Snow Racer is made of cold- and UV-resistant plastic) has been safety-approved by TÜV Rheinland. The silver Bobby Bob in BMW Motorsport design is suitable for children from four to ten years old.

Facts and figures:

BMW Snow Racer

Weight: 6 kg

Max. load: 50 kg

A bag that’s full of joy: the BMW Joy back pack.

Santa Claus would be well advised to upgrade to a BMW Joy back pack for Christmas. The specially ventilated, thickly padded back of the BMW Joy back pack makes it exceptionally comfortable to wear. Different sized compartments lined with fleece provide room for documents, drinks, computer equipment, and other travelling items. With premium black coloring, decorated with Joy lettering, and also coming with a bag tag and BMW badge, its outside is as much fun as its inside.

Time to celebrate: the BMW Classic ladies’ watch.

The BMW Classic ladies’ watch shimmers in its classical look. Its elegant black dial, with three white hands and date display, is enclosed in a 30 mm stainless steel casing that is water resistant up to 10 atm. The fastener and clasp are made of the same fine metal and, offset against a black leather strap, a classic look is emphasized. A discrete BMW logo on the dial, and the laser-engraved BMW logo on the back of the precision Swiss Quartz mechanism, complete this decorative piece. The watch is supplied in a high-quality leather case.


Facts and figures:

BMW Classic ladies’ watch

Material: stainless steel, leather

Motorsport for the little ones: the BMW M3 GT2 in toy form.

The BMW M3 GT2 asconvertible version for children – this kid’s racer is a perfect replica of the legendary BMW racing car. Even subtle details like the M logo on the doors and the sponsor’s branding beneath the radiator grill have been reproduced. Little racing car drivers can sit comfortably on their BMW M3 GT2’s adjustable seat.

The BMW M3 GT2 is available for racing drivers from three to five years old – in two versions. There’s a motorized version with a maximum speed of 2.5 m/h, forward and reverse gears, and a 1.5-hour driving time before being recharged. With the pedal version, the diminutive drivers determine the speed and rest periods for themselves.

Facts and figures:

Motorized version

Weight: 12.5 kg

Pedal version

Weight: 8 kg

The key to data storage: the BMW USB stick

Would you like a BMW for Christmas? Wouldn’t it be nice to find a little package containing a BMW key beneath your Christmas tree? The BMW USB stick looks like a genuine vehicle key but, in reality, it’s an original data-storage device for when you’re on the go.


The BMW USB stick boasts exceptional design, functionality, and unique details: a gentle click on the trunk-button slides out the well-protected USB plug, making the stick ready for storing up to 8GB of data. At the risk of mistaking it for your vehicle key, you should nevertheless take the BMW USB stick with you in your car – especially when it’s loaded with your music along with other documents and photos. The stick fits perfectly into the BMW USB audio port or the USB port of other modern navigation systems. Simply plug it in, turn on your audio system, and enjoy your own personal music mix while you drive.

[Source: BMW ]