Wearing clothes or accessories branded by a car manufacturer immediately places you in the ‘fanboy’ zone. Most of the time, they don’t have the design a true fashion house would use and yet people buy…
The new Collection, which contains an array of apparel and a large selection of accessories and luggage items, brings together modern trends and classical design elements to create a contemporary and elegantly sporty look. The…
BMW Lifestyle is presenting the latest edition of the BMW Motorsport Collection and expanding its portfolio with a new collection line: the BMW Motorsport Heritage Collection. Inspired by the company’s many years in motor sport…
The all-new BMW Lifestyle Collections, presented in early April 2016 – the centenary year of the BMW Group – now offer an even wider range to choose from, with more than 250 new products and styles. The…
Press Release: There are surprises for adults and children alike – from Snow Racer sleds to USB sticks, from watches to back packs. The extensive BMW Lifestyle Collection includes gift ideas for both young and…
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