Earlier this week, BMW and artist Jeff Koons unveiled the 17th BMW Art Car. The legendary art car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France on 12th and 13th June 2010. BMW will line up at the endurance classic on the “Circuit de la Sarthe” with two BMW M3 GT2 racing cars specially adapted to comply with the GT2 regulations and one of these is the 17th BMW Art Car.

Traveling back and forth to Germany many times since the 2nd February announcement that Koons would create the 17th BMW Art Car, the artist has worked with the BMW engineering and design teams to conduct in-depth explorations of materials and application options that will prove crucial to optimizing both the aesthetic and aerodynamic attributes of the race car.

Working with actual 3-D computer-aided design (CAD) models of the BMW M3 GT2, Koons was able to simulate the application of the graphic to the car’s surfaces and evaluate it from all angles.


The unveiling took place on Wednesday, June 2nd in front of 300 selected guests and VIPs. Due to last-minute change in travel plans, we were not able to attend the event, but thanks to our large readership across the world, we are able to still bring you live photos from the event.

[Photos Credit: Mani Gutau | Artist/Producer | Urma/Catapulta Records]