Freshly starched shirt collars and cuffs reflect in the taught lines of BMW’s 7 series flagship sedan. As if not luxurious and exclusive enough, the Individual series takes your driving experience to a whole new level. Yes, cuff links are required. And yes, James, your days as a chauffeur are numbered.

Among the enhancements the Individual series has to offer are additional color selections, infinite color selections, actually, as well as choice of materials. Leather and trim is hand picked and matched by your eyes, and no one else’s.

Would you like bright pink seatbelts? It can be done. What about the texture of this leather or the luster of that trim? That can be taken care of too. One of our greatest luxuries is choice, and choices are endless within the scope of BMW’s Individual series.

A potent V12 is scarcely concealed under a thin veil of aluminum. 544 Hp is in reserve, should your right foot wish to release it. 100 km/h is reached from a standstill in only 4.5 seconds. Of course, for those who purchase this car, poise and restraint is equally important to its raw performance. There may be no smoother running engine in existence than this seemingly electric 6.0 liter V12. A refined 8-speed transmission moderates your progress and ensures optimum efficiency all the while. The grace of the 7 series lithe body is unmatched by anything short of its eloquent sibling, the Rolls-Royce Ghost with which it shares its underpinnings.

For the man or woman that has everything, but is missing something, this could be the perfect car. They say that what you drive is a reflection of who you are. This car reflects focus, professionalism, accuracy, individuality and success.
For more information about BMW’s Individual series cars, please click here.

Please enjoy our exclusive photo gallery of the 760Li shot at CIAS 2010.

For an entertaining review of BMW’s 760Li pitched against Mercedes’ S63 AMG, please watch Top Gear’s video review below.

Photos Credit: Shawn Molnar