Dynamic ability, comfort, efficiency, aesthetic allure and a profusion of innovations designed to enhance driving pleasure – the BMW 5 Series contains all the signature ingredients of a best-selling model at the premium end of the executive segment. Indeed, consistently rising … Continue reading

isetta

A special visit to BMW Classic
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In Featured Posts, Interesting, on June 7th, 2011

The building where BMW Classic resides lies within a couple of minutes from BMW Welt, in Munich. Apparently nothing betrays the hidden gems within, but the building is quite a goldmine, as it accommodates BMW Group archives, as well as … Continue reading
Editorial: The Lane Motor Museum
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In Interesting, on November 28th, 2010

The Lane Motor Museum in Nashville, Tennessee has a Thanksgiving tradition of passing out rides and opening the catacombs (basement). If you’ve never been to the Lane Motor Museum, you won’t know that this is considerably the premier collection of … Continue reading
Video: BMW Museum greets Audi
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In Videos, on August 20th, 2010

Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an extensive marketing campaign initiated by the BMW Museum to celebrate the first anniversary of its … Continue reading
The New iSetta?
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In Interesting, on July 16th, 2010

Last August (on my since abandoned blog – who doesn’t have an abandoned blog?), I wrote the following: “Look for the Isetta name to pop up more often in the future. BMW is building a ‘sub-brand’ to market extremely efficient … Continue reading
The concept for the BMW Mega City Vehicle is the iSetta?
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In Rumors, on April 5th, 2010

That’s the latest rumor from the same old inside source Scott27. In his latest update for the BMW community, he/she confirms some of our previous statements and in a way, they align with what other insiders have told us. Without … Continue reading
“BMW i-Setta” – A fourth BMW Brand or a sub-brand?
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In News, on August 3rd, 2009

Update: In a statement issued today, BMW CEO, Norbert Reithofer, talked about the new “i-Setta” being sold as a sub-brand. We’re not sure if it will be indeed a fourth brand without the BMW name in front of it or … Continue reading
World’s Smallest Taxi: A BMW Isetta With a Meter
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In Interesting, on July 6th, 2009

Let’s start the week with something funny: the world’s smallest taxi….or at least that’s what the folks at Car and Driver are telling us. Apparently, a Michigan registered taxi is the smallest one in the world. Nothing exciting so far, … Continue reading
Rumor: BMW microcar to revive legendary Isetta?
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In Rumors, on May 15th, 2009

A new day and new rumors around the now famous BMW Project i. According to the controversial British magazine, Autoexpress, BMW has teamed up with UK based Bath University to design the future Isetta vehicles, the two, three and four-wheeled … Continue reading
BMW Isetta….nearly tips over on a closed course
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In Videos, on May 13th, 2009

No, this time I am not putting the name Isetta in the same basket with all the Project i rumors, but I rather prefer to focus on something less serious, definitely more fun than all those rumors floating around. I’m … Continue reading