WheelSTO returns with another exciting project. Dubbed “R3DBull, the new project gives us a variety of bimmers, and not only. Let’s have a look. WSTO x EUROWERKS – R3DBull Project As soon as Chad from Eurowerkz, told us his E90 … Continue reading

‘U-connect’ plug and play for easy DIY installation of Unichip ECU; Dyno proven to gain 19 bhp & 40 lb.ft of torque; Fuel economy remains unaffected by Unichip conversion Press Release: Unichip Europe is delighted to announce the launch of … Continue reading

Annual surveys reveal that less than 10% of new cars sold in America are equipped with manual transmissions, and more and more BMWs are starting to lose their manual boxes in favor of the newer 8-speed automatic, more efficient transmissions. … Continue reading

While attending in Munich the Innovation Days around mobility of the future, our sister-magazine BimmerToday had the opportunity to speak in detail with the project leader of  Project i program. Ulrich Kranz is the head of a team that is … Continue reading

Recently, we announced that BMW is making a comeback to the big screen and into the Hollywood marketing arena. In the  “Ghost Writer” flick, the new BMW X5 took the centerstage, along with the stars Pierce Brosnan and Ewan McGregor. … Continue reading

The official BMW Youtube channel published a video of the BMW 328 Kamm Coupé. To mark its victory in the Mille Miglia 70 years ago, BMW unveiled the 328 Kamm Coupé at the recent Concorso d’Eleganza Villa d’Este. This racing … Continue reading

From time to time, rendering artists across the world put their creative hat on and imagine some futuristic vehicles. With their 3D drawing tools, they conceptualize what automobiles would look like if creative freedom takes priority before engineering constraints or … Continue reading

BMW Performance Center joins the efforts of American Cancer Society in raising money for a great cause: the fight against cancer. The BMW Relay For Life event this year will be held at the BMW Performance Center in Spartanburg, SC, … Continue reading

After a multitude of car comparisons between the top premium brands, here comes today another head-to-head race between BMW and Mercedes, but this time, at the engine unit level. BMW’s highly acclaimed 4.4 liter V8 twin-turbo that powers the X5 … Continue reading