A new BMW documentary went live today. In a series of four short films, BMW will begin promoting its upcoming ActiveE electric car. Instead of choosing the now classic TV advertising, BMW decided to turn to the online medium and … Continue reading

The 2011 Detroit Auto Show coverage continues with a new video showcasing the Head of BMW Group Design, Adrian Van Hooydonk and one of the BMW stars at the first international auto show of the year: BMW 6 Series Convertible. … Continue reading

In the new year, BMW opens up even more. Known as “Area 51″, the isolated, guarded and strictly confidential location at Miramas in the South of France hosted for the first time a group of selected BMW M customers. The … Continue reading

BMW TV wishes everyone a Happy 2011. With more than 18 million views and comments in 2010, one could say that the BMW official Youtube channel has been a success and the online media presence of BMW continues to evolve … Continue reading

Since in some parts of the world we’re in winter season, we would like to continue sharing some videos showing different BMW vehicles and their handling on snowed surfaces. The two vehicles in question are the BMW X6 Sports Activity … Continue reading

One of the current trending videos on Youtube involves a BMW driver and a 1 Series hatchback. The rear-wheel drive vehicle, most likely not equipped with winter tires, is having a hard time traveling through snow. The driver is looking … Continue reading

The Youtube channel of BMW Deutschland published a video of several BMW vehicles equipped with the xDrive system during some winter driving exercises. At the event, BMW also invited biathlon Olympic gold medalist Ole Einar Bjorndalen and BMW biathlon ambassador … Continue reading

And the last episode of the BMW Unscripted series just went live. The last iteration of the emotional short films portraying the BMW brand connected with different owners, give us the Ferraris, owners of the classic Isetta. The short film … Continue reading

BMW Unscripted. A series of short films that describe the life, passion and joy with the BMW brand. The new initiative is striving to engage the BMW fans and owners, and the series kicked-off back in September with “Murray”, a … Continue reading