MINI – Built by All Exhibit Opens at Salone del Mobile 2018

MINI, News | March 15th, 2018 by 0
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Announced earlier this year, the MINI installation at the Salone del Mobile 2018 is now open, showing us how the British brand envisions the future …

Announced earlier this year, the MINI installation at the Salone del Mobile 2018 is now open, showing us how the British brand envisions the future of urban living. MINI has teamed up with London architectural firm Studiomama to present an installation entitled MINI Living – BUILT BY ALL. This living concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements.

The installation extends the underlying themes of MINI LIVING (e.g. making creative use of a small living area) to include the principle of participation or, in other words, how people, their individual needs and ideas now play a more central role. Besides the installation, MINI is once again setting up an experience area. The MINI LIVING FACTORY OF IDEAS gives visitors the opportunity to create their own visions for the living spaces of the future in the form of models.

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“Today’s standardized housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So our MINI LIVING – BUILT BY ALL installation turns people into active creators and puts them back at the heart of the design process. We believe the quality of a living space is determined by how well the residents identify with their home.”

The MINI LIVING installation itself is housed in an adjacent room and showcases four example living space concepts along with a public area, such as a communal kitchen or outdoor gym. It all adds up to produce a self-contained micro-neighbourhood, while at the same time demonstrating that even the interior of an empty building can be put to good use for the future of urban architecture.

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