BMW USA brand sales increase 4.2 percent in February 2018

News | March 1st, 2018 by 3
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Sales of BMW brand vehicles increased 4.2 percent in February 2018 for a total of 23,508­­ compared to 22,558 vehicles sold in February 2017. Collectively, …

Sales of BMW brand vehicles increased 4.2 percent in February 2018 for a total of 23,508­­ compared to 22,558 vehicles sold in February 2017.

Collectively, the BMW X models had a very strong month of sales, led specifically by the BMW X1 (2,857 vehicles), BMW X3 (3,281 vehicles) and BMW X5 (4,006 vehicles).  Sales of the BMW 5 Series (3,185 vehicles) were also up 16.6 percent, marking an eighth straight month of growth.

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“There’s nothing like solid February numbers to warm a winter day, and the BMW momentum of the last several months continues and will increase as highly anticipated new models come to market,” said Bernhard Kuhnt, President and CEO, BMW of North America. “This month we welcome the all-new BMW X2 to our model line-up; the new X4 is also in the pipeline; and availability of the X3 continues increasing.  Couple all that with the positive numbers from MINI, and BMW Group has a lot to look forward to this year.”

MINI Brand Sales

For February, MINI USA reported 3,065 vehicles sold, an increase of 42.3 percent from the 2,154 sold in the same month a year ago.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of ­­­­26,573 vehicles, an increase of 7.5 percent from the 24,712 vehicles sold in the same month a year ago.

BMW Group Electrified Vehicle Sales

Electric and plug-in hybrid electric vehicles sales totaled 1,936 vehicles, accounting for 7.4 percent of BMW Group vehicles sales in February.

BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

Table 1: New Vehicle Sales BMW of North America, LLC, February 2018

  Feb

2018

Feb 2017 % YTD

2018

YTD

2017

%
BMW brand

23,508 22,558 4.2 42,524 40,667 4.6
BMW passenger cars 14,983 13,887 7.9 26,893 24,926 7.9
BMW light trucks

 

8,525 8,671 -1.7

 

15,631 15,741 -0.7

 

MINI brand

3,065 2,154 42.3

 

6,002 5,264 14

 

TOTAL Group

26,573 24,712 7.5

 

48,526 45,931 5.6

 

 

BMW Pre-Owned Vehicles

· In February, BMW Certified Pre-Owned sold 9,568 vehicles, a decrease of 15 percent from February 2017.

· Total BMW Pre-Owned sold 17,930 vehicles, a decrease of 11.5 percent from February 2017.

 

MINI Pre-Owned Vehicles

·  MINI Certified Pre-Owned sold 860 vehicles in February, a decrease of 1.5 percent from February 2017.

·  Total MINI Pre-Owned sold 2,244 vehicles in February, a decrease of 7 percent from February 2017.

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