According to Google search data, BMW is the most coveted car brand in Great Britain, but second worldwide to Toyota, highest in searches in 74 different countries.
Even though Volkswagen has overtaken Toyota this year as world’s top-selling automaker, the German conglomerate is behind BMW when it comes to online searches.
BMW topped the charts in 51 countries, including the UK.
Hyundai came third – with people in 17 countries searching for the brand before anything else.
The Top Three highest-scoring brands combined accounted for almost three-quarters (73%) of all Google searches for cars online around the world.
The data was compiled by Quickco – the UK’s largest multi-franchise car parts distributor – which set its web team the challenge of finding the car brands that people around the world Googled in 2016.
The team looked at 193 countries that it could obtain data to look for trends, patterns and possibly a few surprises.
Only Germany (BMW), France (Renault), Sweden (Volvo) and Italy (Fiat) had a home-grown brand at the top of each country’s league.
Interestingly, Hyundai, was not the top search in its native South Korea – with that crown also going to BMW.
Same for Japan – home to Honda, Toyota and Suzuki – which also seems to prefer BMWs.
In the USA, the most searched for brand is Toyota.[Source: Mirror]