Mercedes-Maybach may force an ALPINA SUV

BMW X7, News | December 15th, 2016 by 19
BMW X7 photoshop 2016 750x500

Awhile back, we learned that ALPINA had registered for trademarks that seem like they will be for future BMW X7 models, such as the “XD7” …

Awhile back, we learned that ALPINA had registered for trademarks that seem like they will be for future BMW X7 models, such as the “XD7” nameplate. However, we’ve heard no official information on such a car from the famous BMW tuner. We do know that BMW is working on an X7 SUV, to be the flagship of BMW’s SUV model range. But we don’t know for sure if there will be an ALPINA variant in the future.

However, it seems as if Mercedes-Maybach might be forcing BMW and ALPINA’s hand to develop such a high-end luxury SUV.

Mercedes Chief of Global Sales Matthias Luhrs recently told Top Gear that Mercedes and Maybach are looking at all options, including an SUV. “A [Maybach] SUV is still one of them.” Although, according to Luhrs, “no decision has been made yet”, it’s likely that Mercedes-Maybach pulls the trigger, with so many high-end luxury SUVs now on the market.

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BMW X7 Render

All of Maybach’s major competitors either currently have an SUV or are in development of one. Bentley currently has the Bentayga, Rolls Royce is working on its own SUV and even Lamborghini is developing the Urus. So it would only make sense for Mercedes-Maybach to join the party.

If that happens, which it’s likely to, BMW would almost certainly have to follow suit. While it does have the Rolls Royce SUV under its belt to compete with Maybach, the fact that it’s no longer just Maybach but Mercedes-Maybach might force BMW to jump into the mix. An easy way to do so would to let ALPINA take a shot at developing a variant of the X7.

ALPINA currently has the B7, a car that adds luxury to the already impressive 7 Series and its rarity gives off an even bigger whiff of opulence. While ALPINA may not have the brand recognition of Maybach, it’s certainly capable of developing comparable luxury and quality. Plus, it would give BMW something to compete in the segment against the Maybach if one does eventually exist.

Mercedes Benz GLS Class 750x458

So, if Mercedes-Maybach does develop an SUV, likely based on the new Mercedes GLS Class, BMW and ALPINA would likely follow suit with an ALPINA XD7 and a monstrously powerful diesel engine.

[Source: Top Gear]

19 responses to “Mercedes-Maybach may force an ALPINA SUV”

  1. vaybach khan says:

    Pls don’t compare Alpina and Maybach..

    • Icebreakerr says:

      dont need too BMW has RR. the RR SUV shits on them all. but an alpina SUV would be cool tho would spank the maybach also. Rolls Royce and Bentley dont see Maybach as competition. people said they laughed when they saw the maybach cab as its just a s500 cab with maybach badges added on.. and remember its still a mercedes. my mom and local bus are mercedes my local delivery pizza van is a mercedes nothing special merc can try all they want but they can never compete with Bentley and RR.

    • Kaisuke971 says:

      Alpina does way more work than the Maybach badge Merc applies to their models though. You’re cruelly underestimating their work. And by the way, Alpina is a manufacturer not a “tuner”.

      • Icebreakerr says:

        well said kaisuke my dream would be a black on black B7. a billionaire on that mo vlogs channel has one in his garage outside ull see it as he goes towards the X6

        • Kaisuke971 says:

          I’d love an Alpina blue B5 (a bit smaller than the B7, even more understated) with the big wheels (i think they are 21s), brown lavalina interior and alpina wood. Dream car material right there !

      • vaybach khan says:

        I agree on the first part, im not underestimating their work, but i wouldn’t call them manufacturer, they dont manufacture anything, even if they call themselves as manufacturers.
        I would agree they are very special cars!

        • Kaisuke971 says:

          They are recognized by the german government as a car manufacturer. They do retouches on the interior (or completely change it with their own leather), change or tune the suspensions, brakes, engine, there are software updates and obviously you have the cosmetic work.

          And yes, they literally manufacture parts. Alpina uses hand work, a lot.

          • John says:

            Interesting! I didn’t know they manufactured parts.

          • vaybach khan says:

            The facts are correct, it comes down to how do you define a manufacturer.
            They dont produce their cars, bmw does, they are building their own version of it in small amount.
            So they’re more building car company.

        • 2sfhim says:

          They do – or did until recently – manufacture some parts and assemble others. And if their engines are now built by BMW – at least almost all – they still hand build some engines for example the engine of the Mini Countryman rally raid (Dakar rally etc)

        • Khumo says:

          And their cars are actually manufactured on the same production line as the BMW counterparts.

  2. 2sfhim says:

    I’ve already thought Alpina could become BMW’s equivalent to Maybach, but since Alpina is a family business and it seems it’s not going to change soon it will be at most a strong collaboration. Alpina has recently said they wanted to remain exclusive. Plus they don’t have a V12 which is quite needed for such a luxury vehicle if they want to compete with Maybach – the problem being I don’t see how Alpina could make money by developping an engine specially for a very low volume SUV (they currently don’t even have a V12 for the B7).

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