BMW Spain sells an i8 thanks to the BMW i Virtual Tour

BMW i | January 3rd, 2016 by 0
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Last year, BMW  Spain launched a pilot program titled “BMW i Virtual Tour.” The cutting-edge commercial channel features a live interaction between the company’s Genius …

Last year, BMW  Spain launched a pilot program titled “BMW i Virtual Tour.” The cutting-edge commercial channel features a live interaction between the company’s Genius i employees and potential customers. Available both on Desktop and mobile, the Virtual i Tour was available eery day between 3 and 10 pm with product experts teaching live the features and capabilities of BMW’s most advanced vehicles – the i3 and i8.

Thanks to the unique marketing channel, BMW Spain was proud to announce that one of those i8 hybrid sportscars was sold.

2015 BMW i8 Test Drive 1900x1200 16 750x500

The customer – who chose to buy a BMW i8 – was referred to the CIC (Customer Interaction Center) by BMW Bank, a company that provides financing solutions for the BMW Group. Through this service you can buy the vehicle as well as finance and arrange a test if desired.

This is part of BMW i’s innovation, beyond the product itself.

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