In Review: Norbert Reithofer’s tenure as BMW CEO

Interesting, Others | December 28th, 2014 by 6
bmw i3 bmw i8 07 750x500

In less than six months, Dr. Norbert Reithofer’s tenure as BMW CEO will come to an end. The highly successful Chief Executive Officer will hand …

In less than six months, Dr. Norbert Reithofer’s tenure as BMW CEO will come to an end. The highly successful Chief Executive Officer will hand over the reins to the 49-year old Harald Krüger.

The new CEO of BMW AG has some big shoes to fill because under Reithofer, BMW Group has become the most successful manufacturer of premium cars in the world and significantly expanded its lead over the chasing automakers from Stuttgart and Ingolstadt.

In the almost nine years, from September 1, 2006 to May, 13 2015, the BMW Group increased its worldwide sales from less than 1.4 to more than 2.1 million units. The company’s sales grew in the same period from less than 50 to over 75 billion euros.

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The basis for these impressive numbers is a dramatic expansion of the model range for all three brands of the BMW Group. In 2006, BMW had 15 different body styles, and in 2015 there will be no less than 27 models. MINI diversity increased from 2 to 8 variants, Rolls-Royce multiplied the body diversity from 2 to 5 variants.

Not only the expansion of the X-range from 2 to 5 models is important, but also the niche models, like the BMW 5 Series GT or BMW 6 Series Gran Coupe which are now contributing to the increased sales.

Completely new families, such as the 2 Series and 4 Series, had already successful replaced their predecessors. Other vehicles like the BMW i8 and i3 will pave the future for the brand.

The new i-models sales are symbolic for the BMW Group in 2015, but future models and large-scale use of carbon fiber will be rolled out in the next few years leading to new significant revenue streams for the brand.

New vehicles, such as the upcoming G11 7 Series and G30 5 Series, will be launched after the current CEO has stepped down, but nonetheless these models were built under his supervision. A special BMW M car will also arrive in 2016 to mark the centenary of the brand – the car is currently in development.

Reithofer preferred to take a methodical, analytical approach, but he often took risky decisions, one that comes to mind is the BMW cut production back in 2009 before recession hit worldwide.

He joined BMW in 1987 after obtaining his doctor title at the Technical University of Munich. He required only 13 years to rise to the executive board, which he joined in 2000 as head of production. He became chief executive in 2006.

He will remain known as one of the most successful CEOs BMW has ever employed.

6 responses to “In Review: Norbert Reithofer’s tenure as BMW CEO”

  1. Most important thing of all: he didn’t write off a McLaren F1 (some sources say two) like one of his predecessors.

  2. Michael says:

    I think Reithofer is among the most impactful individuals to have led the company.

  3. says:

    Does anyone know if he or the company is giving away a BMW? just got an email ??

  4. Justa Guy says:

    BMW should look into a scam using this guy’s name. I just received this email from someone claiming to be him. I know it’s a scam, but here is the email…misspellings and all:

    Dear Winner,

    This is to inform you that you have been selected for a prize of a brand
    new 2014 Model RANGE ROVER and a Check of $500,000.00 United States
    Dollars from international programs held on the 1st section 2014 in the

    The selection process was carried out through random selection in our
    computerized email selection system (ESS) from a database of over 250,000
    email addresses drawn from all the continents of the world which you were

    The RANGE ROVER Lottery is approved by the British Gaming Board and also
    Licensed by the International Association of Gaming Regulators (IAGR). To
    begin the processing of your prize you are to contact our fiduciary claims
    department for more information as regards procedures to claim your prize.

    Name: Mr.John jojo

    Contact him by providing him with your secret pin code Number RANGE
    ROVER:2551256003/23. You are also advised to provide him with the under
    listed information as soon as possible:

    1.Name in full.
    2. Address.
    3. Nationality.
    4. Age.
    5. Occupation.
    6. Phone/Fax.
    7. Present Country.
    8. Email address.
    9. pin code Number RANGE ROVER:2551256003/23

    Note that the only money you are to pay is for the keeping fee and the
    registartion of the transaction and you are adviced to stop all further
    communication with any organisation and focus on this so that this can be
    a success. You are adviced to keep this transaction comfidentail due to
    code 234 sub-section 4 in the delivery rules so that mobody will be aware
    of the delivery until it gets to your home address.

    Dr. Norbert Reithofers.

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