BMW chose the famous ski resort Soelden for the international media launch of their first front-wheel drive vehicle. The location offers the perfect setting to showcase the qualities of the 2 Series Active Tourer which BMW labels it as a car geared towards families that enjoy outdoor activities and long road trips.
To make things even more interesting for journalists, BMW decided to hold the press conference at 2100 meters above the ground. Transport to the event and then to the Ice-Q restaurant at 3048 meters was arranged with mountains gondola. But to everyone’s surprise, journalists weren’t the only ones being taken to the top of the mountain. A 2 Series Active Tourer was suspended on a platform and was set in motion up and down the mountain, a sight that you rarely see.
The photo gallery below gives us some remarkable pictures of not only the suspended car but also the amazing Alps scenery.
The BMW 2 Series Active Tourer is due to be launched on the European market on 27 September 2014. The main markets for the 2 Series Active Tourer will be Europe and China. Europe is likely to account for some 40 per cent of sales and China around 15 per cent.