BMW i3 US Sales: REx To BEV Ratio

BMW i | June 4th, 2014 by 8
2014 bmw i3 interior exterior images 01 750x500 BMW i3 US Sales: REx To BEV Ratio

When we reported first US sales of the BMW i3 at 336 units in May, our hope was that BMW would break out the i3 …

When we reported first US sales of the BMW i3 at 336 units in May, our hope was that BMW would break out the i3 REx and i3 BEV sales separately.

That didn’t happen and likely never will (at least not at the BMW corporate level), but that hasn’t stopped us from securing the numbers we’re all looking for.

With assistance from InsideEVs contributor (and BMW i3 REx owner) George Betak, we’ve nailed down the closest i3 sales breakdown you’ll find anywhere in the world.

bmw i3 wallapaper 05 750x500 BMW i3 US Sales: REx To BEV Ratio

The numbers to your right show our tracking methods, but since they’re confusing as all heck, we’ll just jump right into the numbers you all are waiting for.

Total US BMW i3 production to date is now just over 2,000 units, so that means that a load of unsold i3s are either in transit, at the port, at dealerships awaiting delivery or at dealerships as demo vehicles.

SEE ALSO: Should I buy REx or BEV?

We predict BMW i3 sales could soar to perhaps 1,000 units next month, given that all this inventory has made it out of production.

The Ratio

The REx to BEV ratio is the talk of the town. Those numbers show a dramatic change since we last reported on the situation.

The old i3 REx to BEV ratio was ~ 4:3 in favor of the REx.

The new ratio is ~ 9:5 in favor of the REx.

Even more interesting is that the ratio appears to be climbing in favor of the REx, meaning that if we report on this again soon, it’s likely that the REx to BEV ratio will be 2:1 or even more in favor of the REx.
Conclusions

Americans prefer the added security that the REx offers or they’re uncomfortable with the lower-than-expected range rating (81 miles) for the BEV version. Or the $3,850 optional REx is priced low enough that the majority of buyers just tick the box for that just in case moment. Or dealers are doing a remarkable job at upselling. Or…

This article first appeared on InsideEVs

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