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BMW i3 U.S. Pricing: $41,350 / 34,950 euros in Germany

BMW i, Featured Posts | July 22nd, 2013 by 18
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BMW today announced pricing for the ground-breaking BMW i3 electric vehicle. The Manufacturer’s Suggested Retail Price (without Destination & Handling) in the US will be …

BMW today announced pricing for the ground-breaking BMW i3 electric vehicle. The Manufacturer’s Suggested Retail Price (without Destination & Handling) in the US will be $41,350, before any federal or state incentives. The Destination & Handling fee in the US is currently $925.

BMW Group also announced the base price of 34,950 Euros for the BMW i3 in Germany. The BMW i3 will be available to customers in Germany in November 2013.

“The BMW i3 heralds the dawn of a new era for individual mobility and for the BMW Group. True to a genuine BMW, the BMW i3 has strong emotional appeal, outstanding product substance and a guarantee of sheer driving pleasure,” said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW. “With this leading-edge vehicle and attractive price, we will provide customers with a compelling offer for electromobility.”

BMW i3 U.S. Pricing: $41,350 / 34,950 euros in Germany

The BMW i3’s 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, developed and produced by BMW, is electrified by a 22-kWh lithium-ion battery, good for 80-100 miles of emission-free driving. Designed from the ground up to be an electric car, the BMW i3 uses the Industry’s first mass produced carbon fiber reinforced plastic (CFRP) passenger cell mounted on an aluminum chassis.

The BMW i3 will offer interior space comparable to the legendary BMW 3 Series on a shorter overall body. Its 32.3-foot turning circle and a relatively long wheelbase make it agile and engaging to drive, yet ideally suited to driving in dense urban areas.

Quick and convenient charging is possible either with the home charging station supplied by BMW i or at any public charging station that uses a Level 2 SAE J1772 charging system. DC fast charging, using the SAE DC Combo-Fast Charger, will be available as an option. From a public fast-charging station, it will provide an 80 percent charge from a fully depleted battery in just 20 minutes.

BMW i’s commitment to sustainable urban mobility encompasses the i3 production facilities, where hydro-electric, wind and solar power are used to power the CFRP production facilities in Moses Lake, Washington and the Leipzig, Germany assembly line. Sustainable materials are also used for the BMW i3 interior upholstery and trim.

The BMW i3 will make its world debut at three simultaneous events in New York, London and Beijing on Monday, July 29. It will arrive in US showrooms in the second quarter of 2014.

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  • Tommolog

    Agressive pricing indeed. I know BMW has said they will make money on every i3 they sell, but I’m sure they have to use fuzzy math to do so because these starting points are pretty good. So here in the US you can get an i3 (sans options of course) for about $35,000 after the federal tax credit and even lower in some states which have additional incentives. The range extender price hasn’t been announced yet but it will likely add $3000 to $4000 to the cost meaning you can get an i3 with the range extender for a net cost south of $40K. A few months ago some were expecting that would cost you about $50,000.

    • http://www.bmwblog.com Horatiu B.

      Def great pricing.

    • Michael

      The only price that matters to their bottom line is the $42,275 MSRP. Of course all tax subsidies are at the expense of the taxpayers and are not of relevance to BMW’s profits. I’m certain at $42k, before any options like you said, they can profit on each i3 without using “fuzzy math”. I’ll be interested to see what the vehicle will come with as standard for the $42k.

      • Tommolog

        We’ll disagree there then. However let’s see if the standard equipment give any hint. I’m betting virtually everything is optional and at substantial prices. Leather seats, navigation, rear view camera, sunroof, DC quick charge, LED lights, heated seats, adaptive cruise control, traffic jam assistant, parking assist will all be optional. They’ll need to load the car up with options to make money on it IMHO. The range extender will be a cash cow for them as most all US cars will have it and it’s going to cost around $3,500 to $4,000.

        • Michael

          I agree that $42k will likely only get you a pretty stripped down vehicle. I also agree with your assertions regarding the range extender. I’m sure that most dealer inventory will carry a sticker price that’s nearly $10k over the MSRP if not more.

          • http://www.bmwblog.com Horatiu B.

            They won’t be able to charge premium. I’m sure at some point you will be able to buy them at a good price.

          • Michael

            Not sure what you mean by that? My point was that most of the U.S. inventory will likely be pretty well equipped resulting in a significantly higher price than the base MSRP price. I’m not suggesting that dealers would add an additional cost though Chevy dealers were doing that with the Volt in the beginning.

        • Good_BMW_price

          Certainly no fuzzier than Elon Musks “equivalent $500 Tesla” lease, which in reality comes out to $2000+ if you do the actual math. Plus he forgot to mention you have to forfeit your incentive to the bank.

  • Pingback: BMW Prices i3 Electric Car at EUR34,950 in Germany – Wall Street Journal | CTOlist

  • Russell

    US (and UK) prices are a mystery to me (we pay USD170,000 for an M3 and USD310,000 for an M6), so can you compare the i3 pricing to, say a fairly standard 328i to give the rest of the world an idea of how agressive it is?
    Thanks

    • Tommolog

      No. I really can’t compare a vehicle like the i3 to a fairly standard 328i. It would do neither vehicle justice. Saying pricing on one vehicle is aggressive has nothing to do with how it compares to another vehicle. It’s aggressive because BMW set a base MSRP that is probably below the actual cost of the vehicle, or at the very best right at what it cost to make. It’s hard to compare the i3 to anything. It’s a revolutionary vehicle that uses materials and manufacturing processes never used in volume vehicle production before. If you look to compare it value wise to a 328i, it will lose handily. However an 328i will likewise lose that same comparison if you put it against a Honda Accord SE. They are different vehicles with different purposes that appeal to different people. At $42K I think it’s a very good deal considering you’re getting a car that made of an all aluminum frame, carbon fiber passenger compartment and a thermoplastic outer skin that will never rust or dent and will likely last 3 or 4 times as long as a conventionally made petrol car. That being said, if you are really just interested in a price comparison, a nicely equipped 328i would cost about $45,000.

      • Russell

        I was just asking about the price. A 328i costs about USD80,000 here, so that gives me an idea of what BMW might be charging for an i3 when it gets here. I wasn’t comparing the cars, I was comparing US prices to our prices.

    • asdf

      Where do you get those prices from? Msrp for a base m6 coupe is like 115,000 and like 60,000 for a base m3 coupe in the states. In the uk a base m6 coupe costs around 94,000 pound which is like 144,000 us dollar.

      • Russell

        We pay that much more for everything, and no-one can explain why. Even after government enquiries etc.
        When I need a part for any of my BMWs I can get it fedexed from the US for about 20% of the local cost (including shipping).
        Even a software download costs more here – to buy a copy of Adobe CS5 it is cheaper to get on a plane for 20 hours, fly to LA or SF, buy the software, then get back on the plane and fly another 20 hours home again than it is to download it off Adobe’s local website,

  • Michael

    That last report of low to mid $40k range was spot on. The $42,275 of course reflects a vehicle with no options but we have yet to see what options will be standard on the vehicle.

  • Pingback: Rumor: BMW M3/M4 Concept may come to Pebble Beach. No Frankfurt Auto Show unveil

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