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Rumor: BMW to hire former Audi sales boss Schwarzenbauer

News | March 13th, 2013 by 3
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Bloomberg reports on BMW’s alleged plans to hire Peter Schwarzenbauer, the former Audi AG sales chief. In an effort to maintains its lead in the …

Bloomberg reports on BMW’s alleged plans to hire Peter Schwarzenbauer, the former Audi AG sales chief. In an effort to maintains its lead in the premium segment, BMW is offering Schwarzenbauer a top-level management job reporting directly to BMW CEO, Norbert Reithofer.

BMW’s supervisory board will probably discuss the appointment tomorrow, sources told Bloomberg.

Schwarzenbauer, Audi’s sales chief for more than four years, led the brand’s expansion by raising its U.S. presence, boosting sales in China and gaining market share in Europe. He left in August as part of a broader management reshuffle by parent Volkswagen AG.

Rumor: BMW to hire former Audi sales boss Schwarzenbauer

In his first year on the job, Audi sold over 1 million cars. By 2012 that number rose to 1.46 million.

VW CEO Martin Winterkorn told reporters last June during a press conference in Stuttgart that Schwarzenbauer would leave Audi, without elaborating on the reason for his departure.

This is not his first venture at BMW. Schwarzenbauer joined the Bavarian brand first in 1984 and held several positions within the marketing and sales department. Ten years later he left BMW for Porsche and became CEO in 2003. Five years later he joins the management board at Audi.

  • bfd

    ok, let me get this straight, this article is about the gray hair gentleman with the tie and not about the former “governator”who happens to have a similar, but different last name….Good Luck!

  • fredyschiftan@aol.com

    AUDI is a brand of cheaper VW , just like Acura is Honda , Lexus is Toyota, Infinity is a Nissan,and Buick ,Chevrolet is GM. Young people not loyal to BMW have left to try the VW but just like they left to try Lexus and were dissapointed they came back because BMW is BMW and nothing ELSE!!! ok also Mercedes is Mercedes. Dont worry BMW let them try the other brands, they will be back running to get back…….

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