Photo Comparison: BMW 7 Series LCI vs. Mercedes-Benz S-Class vs. Audi A8

7-series | May 27th, 2012 by 15
bmw-7-series-mercedes-benz-s-class-audi-a8

BMW has just unveiled the facelifted version of the 7 Series flagship and this gives us the opportunity to compare it visually against similar offerings …

BMW has just unveiled the facelifted version of the 7 Series flagship and this gives us the opportunity to compare it visually against similar offerings from Audi and Mercedes. The 7 Series LCI goes on sale this summer and will compete for the market against the Audi A8 and Mercedes-Benz S-Class.

Out of the three contenders, the S-Class is the “oldest” and after a seven year production cycle, it is set to receive a complete overhaul in 2013. The Audi 8, in its third-generation now, has the most updated design since it was just introduced in November 2009. The A8 aligned itself with the other models in the line-up, featuring similar design lines and carrying the front-end and headlights that became famous among Audi fans.

Photo Comparison: BMW 7 Series LCI vs. Mercedes Benz S Class vs. Audi A8

Inside, Audi once against stands out with its gadgetry and luxurious high-end materials makes the Audi one of the leaders in this segment.

The S-Class received a facelift in 2010. Daytime LED running lights were fitted to the outer edges of the bi-xenon lamp units. The rear end was accented with a total of 52 distinctively arranged LEDs in the two taillights. Gone are the body-colored strips through the tail lamps. Other noticeable changes at the front of the car are a more pronounced arrow-shaped grille, plus a new front bumper with a light-catching contour and a chrome strip below the cooling air intakes. New, sleeker rear-view door mirrors with LED turn signals were also added. Exhaust tailpipes of all S-Class variants were visibly integrated into the rear bumper.

Photo Comparison: BMW 7 Series LCI vs. Mercedes Benz S Class vs. Audi A8

Photo Comparison: BMW 7 Series LCI vs. Mercedes Benz S Class vs. Audi A8

The interior cabin continues to showcase the luxurious style Mercedes became known for.

Starting with July 2012 production, the 7 Series goes through life cycle impulse, both for the exterior and interior design. One of the biggest exterior changes comes from the front where now the flagship 7er gets “squarish” LED corona lights with an LED turn signal indicator placed in the headlight. Each headlight contains 8 LEDs.

While the previous model featured a kidney grille with 9 and 12 slats, based on the Night Vision Camera option, the facelifted 7 comes now with a single configuration of 9 slats. More chrome is now embedded in the fascia with two bars in the front apron that give the flagship model a more aggressive look.

As always, BMWBLOG gives you a photo comparison between the three models, along with a poll where you can cast your vote for your favorite car.

Photo Comparison: BMW 7 Series LCI vs. Mercedes Benz S Class vs. Audi A8

[poll id="112"]

  • Giom

    Even before the the LCI, I would choose the 7 series. The pre-facelift model stil looks great – not out dated at all.

    The thing that really irritates me about the Audi are those LEDs running through the head light cluster. Reminds me of the comic book stories indicating someone is dead. I really love that BMW hasn’t gotten onto the whole LED array craze thing. Audi started it and it works great for their cars. If only it stayed with them!

    I could bla bla on for ever about these cars…

  • Pingback: Photo Comparison: BMW 7 Series LCI vs. Mercedes-Benz S-Class vs. Audi A8 | labmw.com

  • pierre

    seeringwheel of merc looks ugly with switches in airbag assembly , audi steering whel airbag als looks ugly looks like they made the steeringwheel and then rememberd afterwards to fit the airbag and then just added it on top just seems like they were in a rush
    look how nice bmw steeringwheel looks

  • audiisshit

    audi looks like an ugly whale

  • Freudeking

    Look at that cheap Audi MMI screen, it looks like it is falling off and can be detached easily with a light whack! The interior of the Audi looks so dated and cheap. VW crap!

    • viper

      the interior is far better built than bmw and merc , more pleasing to eyes and famous for quality. it’s everything but Not a vw , which isn’t crap by the way.

      • http://twitter.com/illumiNikeGang Isaac Henderson

        Audi’s have the worst interior as far as quality, it just doesn’t hold up well, but audi has the best exterior between the 3

  • viper

    either one of these is great choice. the new S class is coming so……I think there will be disturbance in this class soon.

  • mrmajestic

    oh damn what the merc looked old.like an e65:)

  • bmw SUCKS

    I wonder who constitute that 70% of fools who chose that Nissan-Leaf-status bmw 7 series. The worst exterior, the worst interior and the worst performance, and tose idiots chose the 7 series. I feel pity for humanity.

    • vipoer

      no bmw is ok , until you see a8 , it looks like space ship really , the interior is amazing , it breathes quality and precision , the seats are better designed too , but 7 is more fun to drive , the 750 is a monster!

  • Gord

    I miss the round headlight on the BMW :(

    • http://twitter.com/illumiNikeGang Isaac Henderson

      Pre 06 body style was the best

  • Pingback: Laguna Seca Photos: BMW M6 Coupe, M5, 7 Series LCI, ALPINA B7

  • Pingback: Laguna Seca Photos: BMW M6 Coupe, M5, 7 Series LCI, ALPINA B7 | Bimmerpedia

BMWBLOG

NEWSLETTER