BMW 1 Series F20 Marketing Campaign: One Origin. Two Originals

1-series | May 4th, 2011 by 10
BMW-One-Origin-Two-Originals

Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking …

Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking for a pair of brothers or sister pairs with different characters to star in photo shoots, film shoots, interviews, appearances in TV commercials and all that goes with it, but the product being advertised when not disclosed at the time.

Six siblings prevailed and the website 2originals.com takes us backstage to see their video portraits.

But which vehicles will they advertise?

BMW 1 Series F20 Marketing Campaign: One Origin. Two Originals

It is clear that BMW is thinking about two cars with similar backgrounds, but very different characters that appeal to different demographics. On the homepage of 2originals.com, the two BMW vehicles are being under wrap.

We believe that hidden underneath the veil is the new F20 BMW 1 Series. But the question remains, why two vehicles? We believe the two cars will differentiate themselves through the options offered, more of a Urban Line vs . Sports Line, with different exclusive exterior colors, wheels or interior trim.

Based on the videos seen, it is clear that the “Red” portrays the Sports Line while the “Blue” showcased the Urban Line.

The new F20 BMW 1 Series will be revealed in June and the car will make its official debut at the Frankfurt Motor Show.

[Source: 2originals via BimmerToday ]

  • http://www.facebook.com/people/La-Ma/1681833435 La Ma

    Oh No… its the hiding game again… Grow up BMW, we left kindergarten 3 decades ago.

    • Manchester Man

      lol cant agree more pal!

    • Manchester Man

      lol cant agree more pal!

    • Manchester Man

      lol cant agree more pal!

    • Ed

      I like it!
      It’s way better than all the other “grey” introductions/advertising-campaigns.
      BMW always triggers everybody, not only the fans, to watch and react on their campaigns.

  • http://www.facebook.com/people/Matt-Stokes/584867244 Matt Stokes

    5 door hatch and 3 door hatch?

    • FreudeKing

      Exactly, how hard can it be. The only two versions are the 3 and 5 door hatch. It cannot get more interesting!

    • Bryce

      I sure hope so! I haven’t seen any spy photos of the 3 door hatch yet and I’m really hoping it looks sporty. However, that red one looks like a 5 door and they’re saying it will exhibit the ‘sports’ line while the blue one shows the ‘urban’ line. I would think the 3 door would be used to exhibit the ‘sports’ line since 3 doors typically look a bit more sporty.

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  • http://www.drivingschoolgloucestershire.com driving lessons Gloucester

    I’m hoping that it will look sporty. It’ll be an advantage if ever.

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