BMW Tops Lexus, Mercedes-Benz in U.S. Luxury Automobile Sales for November.
November 2010 automotive sales have BMW as the top-selling luxury brand, overtaking Mercedes-Benz in year- to-date deliveries and closing in on Lexus.
U.S. sales for BMW in November rose 30 percent from a year earlier to 20,097. BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009. Mercedes reported an 8.4 percent increase to 18,208, while Lexus’s deliveries fell 1.4 percent to 18,240.
Lexus continues to hold the top spot in the year-to-date luxury sales, but the gap is closing more and more every month. Lexus delivered 201,769 vehicles in the country this year through November, topping the 196,833 for BMW and 196,288 for Mercedes.
A report by TrueCar shows that BMW reduced sales incentives and discounts 43 percent to an average of $3,162 per vehicle last month, while Mercedes’ decreased them 1 percent to $4,195. Lexus increased incentives to an average of $3,124 per vehicle from $1,476 last year.
The new BMW 5 Series sales continues to perform at high levels. In November, 5 Series sales rose 58 percent to 5,042. BMW’s all-wheel drive version of the sedan, released in October, improved the company’s sales by about 2,000 units, said Jim O’Donnell for Bloomberg.
The competitor, Mercedes-Benz E-Class have risen 47 percent this year, including a 3.4 percent gain in November.
Audi reported a 38 percent sales increase to 9,365 vehicles sold in November 2010. Year-to-date, Audi sold 91,083 cars and trucks in the United States.
From the domestic automakers group, Ford is the big winner in November 2010. After a 19 percent increase in October, Ford reports 24 percent gain in November thanks to strong sales in just about every segment, with standout performances by the Focus, Fusion and Edge.
As always, here is a sales chart provided by Autoblog.