BMW Reveals Where ALPINA Will Be Positioned In The Hierarchy
The brand's elevated status likely leaves no room for the return of more affordable models like the B3 and even the B5.
The brand's elevated status likely leaves no room for the return of more affordable models like the B3 and even the B5.
In the BMW era, the new luxury models will feature a hand-painted ALPINA Deco-Set.
Live images from the Amelia Concours 2026 put the spotlight on the XB7's finale, but BMW ALPINA is working on a follow-up with a different name.
BMW ALPINA sends off the XB7 with a fully loaded special edition priced at $181,550. Only 120 units will be made, and all of them are heading to the United States and Canada.
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A limited-production ALPINA for the U.S. and Canada headlines BMW's weekend at Amelia Island, where the brand also marks four decades of the M3, five of the 6 Series, and six of the 2002.
We've already seen the revised logo in digital form, but this is how the updated badge is going to look on cars.
The upcoming BMW ALPINA models will be assembled "in select BMW Group plants" where investments are being made to support the new high-end vehicles.
Upcoming models from the newly created BMW ALPINA brand will feature a discreetly updated logo that stays true to the design's heritage.
The Skytop and Speedtop proved BMW can build half-million-euro bespoke cars. A grand touring coupe wearing the ALPINA badge is the logical next step — and the business case writes itself.
The new BMW ALPINA brand brings a fresh take on one of the most legendary wheel designs.
Near-new mileage, serial #295, and Alpina rarity collided in Tokyo—¥78.8M later, the Z8 has a new price ceiling.