XM Label Red

BMW M Boss Says Launching The XM Label So Soon Was A Mistake

BMW M Boss Says Launching The XM Label So Soon Was A Mistake

2022 marked BMW M’s 50th anniversary and the year we finally got a new dedicated M car. However, it wasn’t the mid-engine M1 supercar’s spiritual successor enthusiasts had hoped for, but rather yet another SUV….

BMW XM Label Red Quietly Drops “Red” From Name, Kind Of

BMW XM Label Red For Pikes Peak Officially Revealed

BMW XM Label Red For Pikes Peak Officially Revealed

The 2023 Pikes Peak International Hill Climb event, also known as The Race to the Clouds, takes place this Sunday, June 25. The XM Label Red, BMW’s most powerful but also heaviest production vehicle will…

BMW XM Label Red Powers Into Villa d'Este With 738 HP

BMW XM Label Red Powers Into Villa d’Este With 738 HP

BMW has something for everyone at this year’s Concorso d’Eleganza Villa d’Este where it’s showcasing both modern and classic cars. While the M3 Touring Speed Yellow represents the present and the M1 Polaris Silver highlights the…