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This is Why Bespoke OE Tires Are Better Than Aftermarket

One of the reasons why modern performance cars are so shockingly good is that tire technology has progressed to an almost unbelievable point. Especially with brands like Michelin, tire manufacturers can specifically tune a tire…

BMW Becomes First Car Maker to Use Sustainable Tires

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VIDEO: Learn About the Tires on the New BMW M3 and M4

One of the more forgotten aspect of performance and how it progresses over the years is tire technology. Tires have become so much more advanced than they were even five-to-ten years ago. With modern performance…