bmw m3 g80 alpine white 24 830x553

This is Why Bespoke OE Tires Are Better Than Aftermarket

One of the reasons why modern performance cars are so shockingly good is that tire technology has progressed to an almost unbelievable point. Especially with brands like Michelin, tire manufacturers can specifically tune a tire…

P90422526 highRes bmw group becomes fi 830x553

BMW Becomes First Car Maker to Use Sustainable Tires

Migrating towards a more eco-friendly business model requires a lot of hard work. You need to take a thorough look at which resources you’re using and make sure they are as sustainable as possible on…

MINI and Hankook Unveil Winter Tires Made Specifically for JCW GP Model

2021 bmw m3 bmw welt 09 830x553

VIDEO: Learn About the Tires on the New BMW M3 and M4

One of the more forgotten aspect of performance and how it progresses over the years is tire technology. Tires have become so much more advanced than they were even five-to-ten years ago. With modern performance…