The latest addition to the ///M family also comes with some special shoes. The BMW M8 is now fitted with custom-made variations of Pirelli’s ultra-high …

The new BMW M5 is getting ready to be delivered to customers around the world and, after what we saw earlier today, there’s going to …

Alpina and Pirelli presented this week an individual version of the Ultra High Performance tire P Zero that was tailor-made for the German manufacturer. According …

The Alpine White BMW M6 Coupe is probably one of the finest sports cars you can purchase today. It features a contemporary – albeit clean …

After a year of testing and analysis, Consumer Reports has released new car tire ratings on 47 all-season and performance all-season tires models and 21 …

Pirelli has unveiled the “HighwayZERO” marketing campaign to promote the company’s P Zero All Season Plus tire. The new site will feature “gaming style” interactive …

Goodyear BHO3 concept tire is for it to charge up an electric car’s battery while moving on the road by processing the heat generated and transform in electric

If you live in parts of the world where the snow falls and love to get the most out of your BMW year-round, it means …

Pirelli was displaying their best performance rubber including their new F1 Tires for 2013. They have four F1 tires for dry from SS to H …

Let me start by saying that I am one of those people that drive year round with performance tires, despite the fact that I live …