News
While most automakers are in a rush to announce plans about going all-in on EVs, BMW sees things differently. On numerous occasions, Chief Executive Officer Oliver Zipse has said abandoning the internal combustion engine would…
Adrian / April 15, 2022
News
Even though the Bavarians are pressing ahead with electrification, they are not giving up on internal combustion engines. The V12 is going away, but new six- and eight-cylinder gasoline and diesel powertrains are coming. Automobilewoche,…
Adrian / February 3, 2022
News
For the second year in a row, BMW CEO Oliver Zipse has been named the President of the European Automobile Manufacturers’ Association. The new one-year term should prove to be rather busy as drastic measures…
Adrian / December 11, 2021
iX3
It was back in March when BMW announced the revival of the Neue Klasse to signal a dedicated electric platform due in 2025. A “radically new approach” was promised, along with a “completely redefined IT and software…
Adrian / August 11, 2021
News
BMW CEO wants to sell 3 million cars per year
by Horatiu Boeriu / Date: April 23, 2021
BMW i
As more and more automakers plan on switching to electrification exclusively — Jaguar, Volvo, and Ford have made plans to become 100-percent EV by 2030 — BMW is sticking with internal combustion engine for the…
Nico DeMattia / March 18, 2021
MINI
Recently, several automakers have announced plans to go fully electric by 2030 at the latest, with some brands like Ford aiming at an earlier conversion. Yet, German brands have been oddly quiet about full electric…
Nico DeMattia / March 12, 2021
iX
The BMW iX is now out and there’s been no lack of acid reactions to it. Even though the Bavarian brand clearly set out to try and break the norm and our conventional way of…
Gabriel Nica / November 17, 2020
News
BMW, like many other car makers, is feeling the full force of the Coronavirus outbreak on numerous fronts. Sales have dropped by up to 40 percent in certain markets and this is proving to be…
Gabriel Nica / May 17, 2020
News
The COVID-19 pandemic is creating chaos across the entire globe, including among automotive businesses. To address the issue, BMW boss Oliver Zipse sat down for an interview with German media to send a message to…
Horatiu Boeriu / April 3, 2020
News
It is rather unusual for the boss of a carmaker to talk about the benefits of car-free city centers. However, BMW boss Oliver Zipse is apparently not afraid of the current debates. In an interview…
Horatiu Boeriu / December 31, 2019