It’s our job to watch BMW like a hawk and analyze its every move. However, keeping an eye on the competition is just as important, especially when that rival wears a three-pointed star. Mercedes continues…
Mercedes saw its sales in the United States rise by 9% last year to 324,528 units. However, that still wasn’t enough to beat BMW, which grew by 2.5% to 371,346. The three-pointed star has a…
Seemingly out of nowhere, rumors surfaced last month about a potential tie-up between BMW and Mercedes. Reports from Germany’s Manager Magazin and the UK’s Autocar suggested the two luxury giants were exploring an unlikely partnership,…
Luxury automakers thrive on fat profit margins but are unwilling to give up on their volume cars. Such is the case with BMW and the 2 Series Gran Coupe, which now faces a fully refreshed…
BMW and Mercedes have been at each other’s throats for decades, but both companies are wise enough to put their rivalry aside and work together when it makes sense. BMW Brilliance Automotive and Mercedes-Benz Group…
“Aziza of Lebanon” (“beloved precious of Lebanon”) is not your typical taxi as the W123 sedan doesn’t have a Mercedes engine under its hood. Instead, owner Akram Abou Aziza fitted a BMW engine to keep…
I’m a fan of BMW but I’m also a car enthusiast. There’s no fanboy-ism here. I like cool cars, interesting from any brand, from any country, so long as they’re cool and interesting. And often…
Mercedes has made it crystal clear it wants to go deeper into the luxury territory by focusing on larger and more expensive vehicles (from C-Class above) to the detriment of its compact cars. Even though…
At the beginning of the year, renowned automotive journalist Georg Kacher talked about how BMW plans to revive the 6 Series lineup. The gist of the story was about the company’s yet-to-be-confirmed decision to merge…
It was only last month when Autocar reported on the uncertainty of a next-generation BMW 1 Series and now it’s doing the same with its archrival. Indeed, the future of the Mercedes A-Class also looks…
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