Seemingly out of nowhere, rumors surfaced last month about a potential tie-up between BMW and Mercedes. Reports from Germany’s Manager Magazin and the UK’s Autocar suggested the two luxury giants were exploring an unlikely partnership,…
Luxury automakers thrive on fat profit margins but are unwilling to give up on their volume cars. Such is the case with BMW and the 2 Series Gran Coupe, which now faces a fully refreshed…
On the same day as Audi posted its sales figures for 2023, another BMW archrival shared details about how it performed in the last 12 months. The Mercedes-Benz Cars division – which excludes commercial vehicles…
BMW and Mercedes have been at each other’s throats for decades, but both companies are wise enough to put their rivalry aside and work together when it makes sense. BMW Brilliance Automotive and Mercedes-Benz Group…
I’m a fan of BMW but I’m also a car enthusiast. There’s no fanboy-ism here. I like cool cars, interesting from any brand, from any country, so long as they’re cool and interesting. And often…
Mercedes has made it crystal clear it wants to go deeper into the luxury territory by focusing on larger and more expensive vehicles (from C-Class above) to the detriment of its compact cars. Even though…
At the beginning of the year, renowned automotive journalist Georg Kacher talked about how BMW plans to revive the 6 Series lineup. The gist of the story was about the company’s yet-to-be-confirmed decision to merge…
It was only last month when Autocar reported on the uncertainty of a next-generation BMW 1 Series and now it’s doing the same with its archrival. Indeed, the future of the Mercedes A-Class also looks…
Established in 2019, SHARE NOW represents the merger of Daimler’s car2go and the BMW Group’s DriveNow. In early 2020, it downsized its activities by closing all North American operations, along with several of its European…
Mercedes was fashionably late to the dedicated EV party as it wasn’t until last year when the EQS liftback and EQE sedan were introduced. The former is now spawning a more practical SUV variant with…
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