BMW ALPINA And M Won’t Overlap: ‘There Is A Real Space For Both’
Responsible for designing the ALPINA models of tomorrow, Maximilian Missoni is confident the new luxury sub-brand won't clash with BMW M.
BMW ALPINA’s New Badge Quietly Revealed In Physical Form
We've already seen the revised logo in digital form, but this is how the updated badge is going to look on cars.
New ALPINA Design Boss Say There Are ‘Exciting Things To Show’
Now part of the BMW Group, the ALPINA brand will receive a 'nice, holistic launch soon.'
BMW Hints At Greater Design Changes For ALPINA Models
BMW Group design chief Adrian van Hooydonk indicates future ALPINA cars will be styled to better distance themselves from equivalent BMWs.
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First BMWs Influenced By New Design Team Coming After 2029
BMW Group's Head of Design Adrian van Hooydonk tells us when we'll see the first cars penned by the newly appointed design leaders.
From Polestar to BMW: Missoni’s Minimalist Revolution
Maximilian Missoni, former Polestar design head, takes the helm at BMW to lead design for their upper mid-size and luxury-class models, including ALPINA.
Inside BMW’s Bold Design Overhaul: Polestar’s Missoni Joins Forces with Heilmer to Lead the Next Era
BMW is undergoing a major design overhaul, led by the addition of Maximilian Missoni who will join Oliver Heilmer to lead the BMW design team
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