BMW ALPINA’s New Badge Quietly Revealed In Physical Form
We've already seen the revised logo in digital form, but this is how the updated badge is going to look on cars.
We've already seen the revised logo in digital form, but this is how the updated badge is going to look on cars.
Now part of the BMW Group, the ALPINA brand will receive a 'nice, holistic launch soon.'
BMW Group design chief Adrian van Hooydonk indicates future ALPINA cars will be styled to better distance themselves from equivalent BMWs.
BMW Group's Head of Design Adrian van Hooydonk tells us when we'll see the first cars penned by the newly appointed design leaders.
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Maximilian Missoni, former Polestar design head, takes the helm at BMW to lead design for their upper mid-size and luxury-class models, including ALPINA.
BMW is undergoing a major design overhaul, led by the addition of Maximilian Missoni who will join Oliver Heilmer to lead the BMW design team