Ludwig Willisch

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BMW names Bernhard Kuhnt as new CEO for North America

In a press release today, BMW announced a major change at the top of its management team in North America. BMW said it named Bernhard Kuhnt to become CEO of BMW of North America effective March…

BMW North America Chief talks about the U.S. market

BMW North America Chief, Ludwig Willisch, sat down with WardsAuto at the 2015 NYC Auto Show to talk about the U.S. market and what it means for BMW. Willisch says the number one spot in…

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On the track with BMW NA CEO Ludwig Willisch

BMW of North America and Forbes share with us a video of Ludwig Willisch, the BMW U.S. chief, highlighting his passion for racing and the 1975 3.0 CSL Race Car. Willisch is well-known for his…

BMW aims for 25% sales increase in the U.S

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BMW model selection in the U.S. will become more diverse

To maintain its lead and pull away from the competition, BMW plans to offer a larger model selection in the highly competitive U.S. market. According to new BMWNA CEO Ludwig Willisch, the company will certainly…

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Ludwig Willisch new president of BMW of North America

As reported by us last week, Ludwigh Willisch will replace Jim O’Donnell as CEO of BMWUSA. First rumors of his replacement were heard by BMWBLOG team at New York Auto Show, but we refrained from…

Ludwig Willisch no longer head of the BMW M Division

At BMW, position changes are fairly common and often we see executives in key position assuming different roles. Ludwig Willisch, the Head of the BMW Motorsport Division, has stepped down from his current role effective…