BMW wants you to forget all about the controversy about putting heated seats behind a paywall, a now-abandoned subscription plan. They’re now standard for many more models in the United States than ever before. The…
BMW made big headlines recently, and not in a good way, for its micro transaction business model for certain options. Essentially, BMW’s new subscription-based payment option for certain car features came under fire, for being…
One of the biggest stories in the automotive world this week revolved around BMW subscription model for certain features. The week kicked off with a report from the South Korean market which turned out to…
BMW caught the entirety of the internet’s flak with a recent announcement about its Functions on Demand system, in which customers can choose to pay monthly subscriptions for certain options. The initial story that started…
